We designed and developed Ryvita Thins to be a certain size, shape and texture to deliver the unique crunch and snap that we know our consumers love. In order to achieve this, the product needs to be fragile and is therefore subject to the risk of breaking during the supply chain.
Breakages can happen due to:
1. The development of hairline cracks during the baking process.
2. Damage to the product during transit, storage and handling.
We have been working very hard to resolve both of these issues. Last year we strengthened the cardboard packaging and also the case used to transport the product to stores. Most recently we improved the inner tray, introducing a new shape and ridges to the bottom of the tray. We have also been working hard on some further improvements, so watch this space!